After more than a decade, McDonald’s and Disney will once again team up on Happy Meal toys. The newly announced collaboration follows the Golden Arches’ recent decision to scrap cheeseburgers as a part of its kids’ menu offerings. The last time either megabrand worked together was back in 2006, after Disney officially passed on renewing a 10-year-deal allowing McDonald’s to offer Happy Meal buyers Disney-licensed toys. The split was a result of Disney’s decision to associate both its characters and its brands with more nutritionally balanced foods as it became the first major media company to establish nutrition guidelines.
It has been interesting to see how the presence of McDonalds at Walt Disney World has been diminishing for the past few years, starting with the removal of the McDonalds french fries at various parks, and then the removal of the wildly popular McDonalds restaurant in the former Downtown Disney.
Maybe this deal is the start of a whole new, beautiful friendship between the two once again.
Zz.
